In the Chargers` press release, A.G. Spanos, president of business operations, wrote to one of Dean`s sons, “A family of four should be able to buy permanent cards for the whole family and not need a second mortgage for that.” It was like a subtle shot at the Rams. If they wanted to convince San Diego fans to come to the chargers, why not keep the fucking franchise in San Diego? The lease is not nothing. That would be hard to break. There would be all kinds of things to redo. NBCLA`s Fred Roggin reports that there is friction in the relationship between the two franchises. The Rams don`t seem to believe the Chargers are fulfilling their end of the deal signed by both teams. In March 2018, the Rams and Chargers launched their SSL programs for the new stadium. It was harder than expected for the Rams and it couldn`t have gone any worse for the Chargers. Most teams hire at least a dozen people to make SSL sales for a new stadium, in addition to hiring a company like Legends. The Chargers, who had relocated most of the work on Legends, flew to L.A. in blind flight, with no analytics service or sophisticated method of reaching fans. The Rams had a huge lead; They had sold in six hours 70,000 permanent cards for the 2016 season at the Colosseum.
All the Chargers had were “a few email addresses” of potential ticket holders, in the words of one team leader, and a slogan — “Fight for L.A.” — that sounded less like a battle cry than a school challenge for their future owner, which didn`t go unnoticed by Rams executives who scoffed at the slogan. The Chargers spent $3 million on “Fight for L.A.” marketing – including $2.3 million on Facebook ads that didn`t move the needle. According to Pro Football Talk, when the Chargers moved to L.A., the team signed a 20-year “fixed” lease to serve as a tenant in the new stadium built by Rams owner Stan Kroenke.